Fruit juice is a rapidly growing segment of the beverage industry. Still, most of these juices are prone to oxidation, which results in vitamin loss and undesirable changes in taste and appearance. These unfavorable quality changes frequently occur during the juice’s processing, packaging, transportation, or storage.

Effective juice packaging not only protects and preserves the juice but also attracts the attention of customers. It will communicate the type of fruit juice you intend to drink and the energy and strength of the juice’s properties and will persuade the consumer to purchase it.

It means that to stand out, brands must get creative with their fresh juice packaging. Fruit juice packaging must be able to express freshness and temptation, convey health and power, and be creative and unique so that consumers can appreciate what they’re taking the time to drink up. However, this also means that many juice bottles end up following the same branding and packaging formula.One of a packaging system’s primary goals is to protect fruit juice during distribution and storage from microbial spoilage and chemical deterioration. The shelf life of food and beverages is when the product becomes unsafe, sensorial, or nutritionally unacceptable.

Let us now examine the most commonly used materials for fruit juice packaging, considering market evolution.

Plastic packaging has a wide range of applications and a promising future.

PET is the most widely used and most widely produced plastic container. The PET bottle has a high level of transparency and glossiness, making it an excellent substitute for glass bottles. PET bottles outperform glass in terms of consumer appeal. PET bottles are not only unbreakable and lightweight, but they are also more visually appealing.

PET bottles are used in various tea drinks, fruit juices, and other beverages. These benefits give PET bottles a wide range of applications. PET bottles are an excellent solution because of their practicality.

PET packaging has drawbacks as well. The gases may infiltrate the PET bottle, causing CO2 loss and destroying the taste of the drinks. Polyester materials have a higher level of activity than glass bottles. It may react chemically with beers. PET bottles are easily cut and split during transport, flushing, and filling.

The development trend of fruit juice packaging

Currently, the drink market includes fruit juice, tea, bottled water, functional beverages, and carbonated beverages. There will be more low-sugar and sugar-free drinks and pure natural milk, and healthy drinks in the future. The more product categories there are, the more packages there are.

Customers will prefer personalized, intelligent, and functional packages in the future. Customers prefer drink products that are easy to drink and store.

Drinks with a distinct flavor will catch the attention of customers and win them over. Many beverage manufacturers demand that the package supplier provide a distinct appearance on caps, bodies, materials, shapes, capacities, colors, etc. Plastic bottles will continue to be the most popular packaging.

Conclusion

Drink manufacturers and drink package suppliers will face opportunities and challenges as the drink market expands and drink categories diversify. As a result, the juice packaging design plays a very important role in the customer’s purchase decision.

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